tag:blogger.com,1999:blog-22043798450656642392024-03-08T14:25:54.082-08:00RALPH MARCUS MAUPIN JR BLOGAnonymoushttp://www.blogger.com/profile/14380869753232531030noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2204379845065664239.post-53440422732475324472014-07-02T18:00:00.002-07:002014-07-02T18:00:17.614-07:00NECESSITY OF SEO FOR SMALL BUSINESSES
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<span style="font-family: Calibri;">The first part of the 21<sup><span style="font-size: x-small;">st</span></sup> Century has proven to
be precarious times for small businesses, especially those in their nascent
stage. More than half of those new companies fail in their first year. For an
enlightening explanation concerning this phenomenon and other perils
confronting small businesses, visit: </span><a href="http://usgovinfo.about.com/od/smallbusiness/a/whybusfail.htm"><span style="color: blue; font-family: Calibri;">http://usgovinfo.about.com/od/smallbusiness/a/whybusfail.htm</span></a><span style="font-family: Calibri;">
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<span style="font-family: Calibri;">A new threat to the average entrepreneur comes in the form
of a paradox surrounding the use of the internet. More and more people hire a
small business by searching online. This can produce beneficial results for
some while proving to be a disaster for others. At the present time the
overwhelming majority of people use Google as their primary search engine. More
critically, some surveys indicate over 90% of users <u>do not</u> even look at
page two of the results before making up their minds. The obvious conclusion is
that a small business must have excellent Google search rankings if they want
to succeed.</span></div>
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<span style="font-family: Calibri;">Merely developing a well written and attractive, relevant
website is not sufficient for good rankings. In fact, any experienced SEO
(Search Engine Optimization) consultant will testify to finding poorly written
and unattractive websites on page one while an eloquently written and superbly
crafted web page of a competitor will be listed on page five. There are diverse
opinions among SEO experts as to why this happens, but no one is absolutely
certain.</span></div>
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<span style="font-family: Calibri;">Google constantly reviews the internet with “crawlers” or “spiders”
which are programmed with constantly evolving algorithms that rank a website on
factors ranging from relevancy to use of keywords, to the strength of other
sites that refer to the website, and many other factors. The techniques used by
different SEO companies vary. What works in spectacular fashion one year can
prove to be a flop the next year with the result that a page one website will
suddenly appear on page eight or even the total disappearance of the site
without any explanation provided by Google.</span></div>
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<span style="font-family: Calibri; font-size: large;">SEO GURU</span></div>
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<span style="font-family: Calibri;">Ralph Marcus Maupin Jr is a nationally respected SEO Guru
who has developed an advanced form of SEO called Online Business Optimization
(OBO), a term he coined. He is often consulted by other SEO experts and speaks
at many conferences and seminars. He may be reached at 248-939-6232 </span></div>
Anonymoushttp://www.blogger.com/profile/14380869753232531030noreply@blogger.com0tag:blogger.com,1999:blog-2204379845065664239.post-36755347009549635692014-06-19T15:08:00.002-07:002014-06-19T15:08:47.680-07:00THE DIFFERENCE BETWEEN SEO AND OBO<div class="MsoNormal">
Experts in the
internet marketing industry are acutely aware at how quickly the industry has
changed in the past few years. Most focus on Google search engine results. They
can tell you what the terms Panda, Penguin, or Hummingbird refer to. They can
define words such as anchor text, keywords, URL, backlinks, and black hat. They
know what SEO and OBO signify.</div>
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Many businesses have lost countless customers and the
profits associated with those patrons only because they don’t know how to
market their product or services on the internet. The great majority of
internet shoppers utilize Google as their preferred search engine. A company
that does not understand this concept is doomed. I would be like a 1980’s business
in a very competitive field not using the yellow pages.<o:p></o:p></div>
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The traditional way for enhancing the search engine results
of a company’s website was through Search Engine Optimization (SEO), using many
techniques ranging from issuing press releases, to having multiple blogspots
refer to them. Some even developed methods of having government and educational
institutions refer to them in order to enhance the website’s standing in the
search results.<o:p></o:p></div>
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A recent development is the use of Online Business
Optimization (OBO). OBO is a term coined by internet marketing consultant Mark
Maupin of Right Now Marketing. Essentially OBO is an advanced method of SEO
which employs the strategy of using multiple URLs (uniform resource locators or
websites) in a coordinated fashion to achieve page domination. A good example of
the end result of OBO is to type in an industry name such as plumber or painter
coupled with the name of the city.<o:p></o:p></div>
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Often a company will have their main website in the first
position, and a directory site such as Yelp, Manta, or Merchant Circle in the
number two or three spot. That same company might also have a Facebook Page and
a YouTube Video also on page one. That is what Online Business Optimization is
all about: page domination.<o:p></o:p></div>
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By contrast, that company’s closest competitor is not listed
at all on page one, and has only one website on page two. Every day it loses customers
because it neglected to hire the services of a capable internet marketing
company. Any business which seeks to maintain or improve its standing in the
market should consider employing an experienced internet marketing company that
understand OBO. <o:p></o:p></div>
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